The Evolution of Community Management

Social media and online networking play a vital role in every field of business today and are an essential form of brand representation. The role of online community management has dramatically changed over the years. Here is an overview of the evolution of community management and its vital role in an overall business strategy.

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6 Ways Online Marketing will Evolve in 2016

As marketing has become more about tailoring personalised messages towards specific audiences and creating engaging content, the competition online has become fierce. This year businesses should prepare to make changes in their marketing strategies and leave any unsuccessful tactics behind. Here are some online marketing trends to watch out for in 2016.

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How to Maximise your Mobile Marketing Strategy

Considering the large increase in the percentage of mobile users over the past 4 years, the mobile community holds many new opportunities for marketers. According to Marketing Land, 80% of internet users use smartphones to search the web. Smart devices are no doubt an integral part of our day-to-day lives therefore your marketing strategy needs […]

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5 Ways to Improve your Visual Branding

Consistency throughout the visual elements of your business’ marketing campaigns is paramount for your brand if you want to be recognizable and stand out among your competitors. Your logo, images, fonts, colours and layouts must all work together to create a strong visual presence reflecting your brand. Whether you are creating imagery for social media, printed […]

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