Why you should Target Customers with Location Based Marketing

Location-based marketing uses targeted strategies to reach customers in a particular geographic area using mobile devices such as smart phones and tablets. Location-based marketing relies on smartphones with internet data and GPS technology to pin-point locations. As marketers have already seen a shift in the way consumers search on devices, they are spending more money […]

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Word of Mouth Marketing – How to get people talking about your business

Word of mouth marketing may seem easy to achieve in a large company, however, smaller businesses have a greater advantage as the communication with customers is much closer and more personal. Word of mouth marketing is relatively inexpensive and an influential tool, as consumers value recommendations from trusted sources like family and friends over advertising […]

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4 Ways to Improve your Instagram Marketing

Instagram is a highly popular, growing network and a powerful marketing tool, as long as you use it effectively. As Instagram doesn’t have as many opportunities for links and ads as other social media platforms like Facebook and Twitter, many marketers struggle to understand how to use it successfully. If you’re unsure how to get […]

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