With the rise of digital content on the internet it is important for your business to create valuable and relevant content if you want to engage your target audience and improve your marketing strategy. Companies will need to consider the needs of their readers to stand out on the internet. Learn which types of digital marketing content are most important for your marketing plan and will get your business noticed with the following definitions.
- Infographics
Infographics are visual representations of information and are a lot more appealing to your audience than plain text. Visual content, such as infographics, can help your brand increase reach on social media and increase site traffic on company blogs. Infographics not only increase your company’s authority but they are an educational and useful tool to capture your reader’s interest. - E-books
The effectiveness and popularity of e-books is due to the widespread availability of tablets, iPads, e-book readers and mobile devices. Use e-books as a marketing tool to strategically explain and differentiate your products and services and educate your customers so they can decide if your business is right for them. E-books should also provide a source of knowledge and act as a branded image enhancer for your business. They are a great way to package business information and distribute securely and cost-free. - Whitepapers
Whitepapers are educative guides or reports in the form of a long magazine article which can help you generate leads, gain expertise and build brand image. A successful whitepaper will capture and keep the attention of your reader and build trust and credibility in your brand. They can help move customers towards conversions as they attract prospects and explain your offerings. - Videos
Videos are a great way to explain or demonstrate a complex concept in a compelling way. Creating videos isn’t as costly as you think; video recording devices are at relatively low prices and are very accessible. Videos are easily searchable, drive strong purchase intention and are heavily shared by viewers who find your content interesting. - Podcasts
Podcasts are audio files and are a great variation to your text-based content. They are normally available in a series which can be scheduled and downloaded. It is common to upload podcasts to blogs and use them as an informative and educative series of content.
Here at Clarity Marketing we can help develop and maintain a content marketing strategy that is right for you and your business. To find out more give us a call on 1300 060 204 or submit an online enquiry.