There are many ways you can create a more engaging digital brand experience and break through the crowded online marketplace.
- Optimisation
Now days, as it is so convenient to use your mobile device or smart watch on the go, brands and websites that are not compatible with mobile devices and intelligent technology will leave with a high bounce rate and a disappointing online experience for customers. Take a flexible approach with the digital world and adapt to various digital platforms and online points in all layouts and elements.
- Consistency
It is important to remain consistent with online and offline marketing efforts. Some businesses may work very hard with their offline activities but then fail to meet customer’s expectations through online channels. Set a consistent tone across every touch point with your business to create a strong brand presence.
- Targeting
Social media advertising makes it very easy for brands with multiple locations to use location marketing. This wave of opportunity for brands means you should take full advantage of targeting specific audiences with relevant, personalised messages and attracting them to your venue.
- Relevance
As technology changes the way brand’s experiences are being delivered, it is important to constantly keep your customers engaged and deliver relevant content. Focus on personalisation and relevance to build relationships. The power of sharing user-generated content in your social media marketing strategy should be considered as consumers trust and relate to other consumer’s experiences rather than direct messages from the brand.
- Simplicity
With technology that is constantly evolving, don’t get misled into complicating your digital marketing strategies. Remember, a simple and direct website that is straight to the point can be just as powerful than a full integrated brand with multifaceted elements.
We hope this advice will help you stay on top of your digital marketing strategies and grow your small business. If your strategy needs a review or you need some advice on digital marketing, give the team at Clarity Marketing and Communication a call on 1300 060 204 or submit an online enquiry.