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Issue - April 2011

Welcome to Clarity eNewsletter, a marketing and communication bulletin for business owners and managers. Our intention is to provide you with brief articles, tips and updates on how to market your business effectively.

In this issue we get back to basics and address the oh so important issue of knowing your target market, then we explore the often confusing topic of Search Engine Optimisation (SEO) and finally we look at how to build a strong team environment using strategically planned events as a vehicle for communicating.

Whilst our articles aim to inform, they are general in nature. If you would like more detailed information on any marketing or communication issues, please don’t hesitate to contact me on 0411 139 881 or  info@claritymarketing.com.au.

With Easter fast approaching, we would like to take the opportunity to wish you all a very blessed and happy holiday season.

Kind Regards,

Deborah Quinn

Clarity Marketing & Communication

Do you know who your customers are?

More often than not, otherwise savvy small business owners either have no idea who will buy from them, or they simply assume that ‘everyone’ will. Assumptions like this can lead the to wrong decisions, wrong pricing, wrong marketing strategy – and potential business failure. In order to build a stronger and more profitable business you need to be able to identify your target market by determining exactly who the people buying from you will be.

 

People purchase products or services for three basic reasons:

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SEO Explained

In a previous issue we explored Google’s popular Pay Per Click (PPC) Advertising Tool Adwords. In brief Adwords allows advertisers to secure a high listing on Google and charges them each time someone clicks on their listing. As an alternative to a PPC campaign, website owners can implement a Search Engine Optimisation (SEO) strategy to achieve a high listing in the organic section of the search page.

As you can see from the diagram below,

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Great Team Events

Team building events can be a lot of fun and rejuvenate relationships with co-workers. Not only can they help reduce tensions between employees, they also allow colleagues the opportunity to open up and get to know each other outside of the work environment. There are many reasons why employers hold team events, including:

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Testimonial: Parkview

Having worked with Deborah in various capacities over the past 10 years, both at Walker Corporation and now in my current role at Parkview, I can say with confidence that she exceeds our expectations on every occasion.

In the highly competitive property development industry it is vital to always bring that “something special” in an effort to keep your company ahead of its rivals. Deborah and her team take the time to really understand our business – what we do and what makes us different. From this intimate knowledge and understanding they are able to produce tailored and highly professional material for each project and for our day-to-day business branding. This includes everything from custom design tender documents, to office stationery and business cards.

We know that we are able to produce top-level construction projects. Having the relevant collateral to be able to communicate that to a wide range of stakeholders is integral in being able tender for, and secure, the high-end jobs we know we deserve.

Matt Crews

Manager – Property Development

Parkview

If you would like more information on how Clarity Marketing can help your business stand out from its competitors, then please contact Deborah from Clarity Marketing on 0411 139 881 or email info@claritymarketing.com.au

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Level 1, 105 Pitt St Sydney NSW 2000 | M: 0411 139 881  | F: +61 2 9223 9266 | E: info@claritymarketing.com.au