Database marketing will ensure that the right communication is sent to
and received by the right audience at the right time.
Database Marketing is a facet of marketing which involves using a database to manage direct communication with customers.
This involves creating and managing contact details of current and potential customers as well as key stakeholders, and managing ongoing communication with them.
A key distinction between direct and database marketing, is that database marketing also involves the analysis of data. Once the database has been created, it can be tracked to show trends, such as; response rates, customer spending, products purchased etc. From this companies can make inferences on customer loyalty and patterns of purchase, and work on gaining a greater share of customer spending in the product category.
Similar to direct marketing, database marketing often involves marketing materials being sent via an addressable medium, for example; phone calls, letters and flyers are often used. Additionally, nowadays many companies are also turning to SMS and emails as a database marketing tool due to the cost effectiveness of electronic messages.
Database marketing can be advantageous to firms who have limited marketing funds. Rather than marketing to a mass audience, companies can focus their budget on the target market. Developing a process for building a database and having systems in place to maintain and utilise it, will allow companies to fully leverage every business opportunity.
Regardless of your budget, Clarity Marketing & Communications can create and coordinate effective database initiatives for your business.
For further information on what Clarity has to offer your business call Deborah on +61 411 139 881 or click the ‘make an enquiry’ tab on the right.
