How to Leverage Google+ for SEO

With the number of people interacting socially with Google products increasing, having a Google+ page is a big part of social signals in search. Google+ dominates search results above all other social platforms so it is no secret that having a Google+ page for your business will increase Search Engine Optimisation (SEO) effectiveness. Find out […]

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How to Incorporate Inbound Marketing into your PR Strategy

Inbound marketing is any interactive marketing tactic that seeks to earn people’s interest rather than buying it and is seen as the most effective form of online marketing. Inbound marketing focuses on being found by a customer, is cost effective and has become a popular technique for small business public relations (PR). Inbound marketing techniques […]

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Does your Business Need Pinterest Marketing?

Social media engagement is a powerful tool in marketing for your business. Pinterest is a social media platform based mostly on images and generates more traffic than YouTube, Google+ and LinkedIn combined. As millions of social media users scroll the site to share images on a regular basis, your business is missing out on potential […]

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4 Ways to use Social Media in PR

Are you wondering how you can incorporate social media in your public relations strategy? It is clear that social media has drastically changed the PR world and is an important tool used to interact and connect with clients and customers. Instead of sending out press releases and waiting for the media to publish your story, […]

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Twitter Marketing Techniques for your Business

Have you started a Twitter account for your business but don’t know how to make it successful? Twitter is a great social media platform to allow your company to communicate with your customers and leave a lasting impression on your audience with 140 characters. Here are some essential Twitter marketing techniques to use for your business […]

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