Engagement on Facebook is anything from a simple like or share to writing a comment or asking a question. The reason why engagement is so important is because it builds on your relationship with your fans, and it also helps Facebook rank posts and pages within its algorithm. The Facebook algorithm determines what certain people […]
Many social media applications revolve around images. Sites like Pinterest, Instagram and Tumblr, purely post photos. Pinterest is a particularly great tool for your business, in fact Pinterest is driving more website traffic than Twitter, LinkedIn and Reddit combined! Below are 7 helpful tips to make your business a success on Pinterest.
For small businesses, social media sites such as Twitter are a great tool as they allow the company to be in direct contact with its customers, it is cost effective and easy to use. However, many people are making mistakes without realizing it. Below are 5 things people are doing wrong on Twitter and how […]
When dealing with customers who voice their opinions online – whether it be negative, positive or neutral, many companies struggle to find the balance in responding in a way that both protects their brand and pleasing their customers.
On March 30th 2012, Facebook Timeline for Business Pages was released. The default landing pages no longer exist, which eliminated the process of “Fan Gating” (forcing users to like your business page in order to access more information). The new Facebook Timeline required you to take a more creative approach into converting users to Fans. […]
