If good design captures a reader’s attention, then good writing sustains it. Not only does it convey your company’s message, it encourages a prospect to take action.
Copywriting is a marketing tool which involves using words to promote a business, product, service or idea. When executed well it will capture your audience’s interest, appeal to their emotion and evoke a specific action or reaction.
Written content is required for a range marketing materials. This may include printed materials such as brochures, pamphlets, direct mail, newsletters, publications, press ads and media releases, as well as writing for the web including, online ads, emails and website content.
Writing for the web is sometimes referred to as content copywriting. It is a strategic approach that can assist with gaining higher rankings on search engines and more effective Pay-Per-Click (PPC) campaigns. More specifically, content copywriting aims to engage customers, giving them quick and easy access to information about the products and services they are looking for. This form of copywriting is becoming increasingly important as more and more customers are turning to the internet to decide where to spend their money.
High quality copy will appeal, educate, convince and inspire. It will create a voice for your company to share valuable information about your products and services. At Clarity Marketing & Communications, we possess considerable experience writing a wide range of material across a broad range of market sectors. We will work with you to understand what it is that you would like to share with your audience and the most effective way to convey this.