More than just a logo, a corporate identity is the persona of your business. It is a company’s personality, designed to convey what an organisation is all about and what it has to offer its customers. Often a corporate identity will help companies to answer questions like “who are we?”, “what do we do?” and “where are we going?”.
Ultimately companies wish to form a corporate identity which is easily distinguishable and appealing to the company’s target audience. In this way they are able to set themselves aside from other businesses in the market.
Irrespective of the size of your business, developing and maintaining a strong corporate identity is imperative for the success of your business.
A successful corporate identity is often associated with branding, the use of logos and trademarks. A company brand is a central concept that resides in the minds of our target audiences. It reflects the company’s unique strengths, personality and vision. The logo is often at the centre of this brand. It is an easily recognisable symbol which instantly identifies the business with its products, and distinguishes it from other companies.
Clarity Marketing & Communications will work with you to develop a strong corporate identity. Clarity provides a complete service, assisting your business with all aspects of corporate identity formation from; choosing a suitable business or domain name, to logo and brand development and awareness. With the proper tools, you will be able to stand out from the competition and enhance your corporate identity.