In today’s competitive business environment, companies need to have an edge that makes them more appealing and interesting to both the public and the media.
Public Relations (PR) is a field of marketing communications which concentrates on developing and maintaining a public image. Smart organisations have initiatives in place to encourage, maintain or restore their image in the public eye.
In the past, PR mostly involved companies working with members of media to build a positive public image. This would usually be in the form of producing company and product stories in both print and broadcast media. Whilst these mediums are still used today the role of Public Relations has broadened and marketing activities have extended to the online environment.
Common PR activities include; preparing and distributing media releases, managing media briefings, writing and making speeches, monitoring media channels for public comment such as blogs and social media sites and organising events such as exhibitions, celebrations, ceremonies or functions.
PR can be highly beneficial as it allows companies to control and influence information about their business or product. Additionally the media is often seen as a credible source of information. Consequentially, customers may be more inclined to believe what they hear when it appears on the news than in a promotional advertisement.
Establishing rapport and raising and maintaining an organisation’s public profile is an essential component of all marketing and communication strategies. Here at Clarity Marketing & Communications we can make sure your company is supplied with a wealth of advice on public relations. Our experienced team will ensure your public profile is well managed and has a positive impact on your business.