As more and more people turn to the internet for information, it is essential that businesses have an online presence.
The process of creating an effective marketing strategy is progressively becoming more complex as further marketing activities shift to online communications and to the Internet. This has made it even more important to understand who your customers and the most effective ways of reaching them.
Online marketing communications is the process of promoting products through online channels that reach the consumer in a way that is fast, effective and personal. It involves utilising digital mediums such as; websites, emails, videos, eAlerts and eNewsletters, website ads, blogs and social networking, to make connections with customers.
Here at Clarity Marketing & Communications we specialise in the implementation of a range of online marketing initiatives. We will work with you to understand your business, and to find the most effective ways to reach your customers using digital tools.
Here’s some of the ways Clarity can help you develop and implement online marketing communications:
Websites are a vital component of a company’s marketing strategy. They provide information about a company, its products and its services in a way that is quick and easy to locate. Continue reading→
|Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)
When a person types a keyword into a search engine such as Google, a search results list appears with all websites that are most relevant to those keywords. However, often these keywords have been manually imputed to increase the web presence of a site. Continue reading→
|E-alerts and E-newsletters
Not all marketing efforts aim to get new clients on board. E-alerts and E-newsletters are a form of digital communication which can help you stay in touch with past or existing customers. Continue reading→
Through online networking companies can connect with customers, promoting products and services as well putting a ‘face to the name’. Posting small updates, links to resources and inviting feedback will encourage people to engage with the company and most importantly interact; creating a forum for people interested in what your business has to offer. Continue reading→