Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) are necessary to ensure that your website is found on search engines.
When a person types a keyword into a search engine such as Google, a search results list appears with all websites that are most relevant to those keywords. However, often these keywords have been manually imputed to increase the web presence of a site.
Marketers have the ability to manage the keywords, HTML, content and coding associated with websites, articles, images, videos or advertisements to optimise the visibility of a site. This process is called Search Engine Optimisation (SEO).
Search engine marketing (SEM) like SEO seeks to promote web content by managing visibility on search engines. The difference between SEO and SEM is that SEM involves paid placements. SEM can be paid placements on search engine pages in the form of Pay-Per-Click and on other companies’ pages through contextual advertising.
Search engines such as Google, Yahoo and Microsoft have SEM facilities to help businesses control, track and analyse the web placements. In this way companies can track the return on investment of online mareting initiatives.
Managing these activities optimises the likelihood of customers finding your content; such that when a person searches for a keyword relevant to the site, product or service your website will appear in the search results list. We can work with you to optimise your content and ensure your customers find your site.