Marketing Strategies for the Festive Season

Christmas is just around the corner and the frenzy of Christmas shopping is in full swing. Now is the time to maximise sales with a targeted Christmas marketing strategy for your small business. We have compiled a few tips to add a special sparkle to your Christmas Marketing campaign.

  1. Utilise Ad extensions

This is a really simple and easy to implement strategy that many seem to overlook. As people are browsing for the best deal before Christmas it can be difficult for them to differentiate the who, where and what each company is advertising. This is where ad extensions, or adding additional information to your ad – such as call buttons, location information or specific website links – can really help your site to stand out from the crowd. Not to mention that it makes it much easier for the browser to interact with your business, and more likely to convert to a sale! An ease of connectivity can often be the tipping point for someone to choose your business over your competitors.

  1. Create Urgency

Create a sense of urgency through email campaigns and website banners to push those hesitant viewers across the line to make a purchase. A great way to create that sense of urgency is to use limited period or time-based promotions. This could be something such as ‘ends at midnight’ or featuring a countdown. One strategy is to link your landing page for any online ads to a seasonal page on your website. This sees the ad be the hook that attracts the potential customer and then use the content of the landing page to seal the deal.

  1. Remarket Ads

Marketers have been raving about remarketing for years and for good reason. Peak periods such as Christmas are a great opportunity to remarket ads as customers shopping behaviour changes and they tend to browse for longer. Use this technique to persuade a specific audience that has already viewed your website to make a purchase by showing ads on other websites they visit via cookies.

  1. Start Advertising on Social Media

If you do not advertise on social media platforms, the holiday season is the time to start. Many people will want to avoid the busy rush and queues at the shops by doing their shopping online. Mobile browsing and social media usage statistics only continue to grow and so it makes sense to have your business visible to the many users that are active on these platforms.


You can capitalise on the spending frenzy that is is the festive season with a few simple and targeted marketing initiatives. No matter the type of business you have, you can use the festive season and the commercial buzz to promote all that you have to offer.

If you need help with planning and executing your Christmas marketing strategy, contact us at Clarity Marketing and Communication.