If you want your copy to engage readers, drive traffic and increase conversions, simplicity and clarity are the key. You don’t need to write a lot of copy to convince an audience to buy your product and you don’t need to be a professional copywriter to produce simple copy that sells. Here are 5 steps to follow when writing copy for your business, whether you are starting from scratch or reviewing your current style. Following this simple framework will ensure your copy is much easier to write.
- Have a clear Objective
Write your copy with one simple objective in mind to ensure your message is not cluttered. The strategic purpose of your copy should focus on one key call to action which will make the writing process easier. Have one main idea that is significant throughout your piece, one that determines the action you want your reader to take.
- Know your Audience
Having one specific target audience for your copy makes the writing process easier. Most of the hard work relies in knowing what is most significant to your readers. It is important to understand your audience and their interests so you can write copy that is intriguing and answers their questions.
- Connect with your Audience
Writing in a friendly conversational tone will help your copy sound more natural and relatable to your audience. Use conversional language to make readers feel they are involved and avoid using words which readers won’t know the meaning of.
- Keep it Short and Simple
Most readers have short attention spans and will not read all of your copy. Cut it down and only keep relevant topics that relate to your main objective in order to get the main point across. Keep it simple and easy to ready by using bullet points and numbers where applicable and using subheadings to ensure readers can easily see important information.
- Test It
Proofread, read out loud and test your copy. Testing your copy is essential in order to determine what works best for your target audience and help to you create faster copy of better quality.
Writing effective copy for your business that drives measurable results comes down to keeping it clear and simple. We hope these steps are helpful for achieving your business copywriting goals. If you would like to learn more on how to write simple copy for your business, Clarity Marketing can help. Give us a call on 1300 060 204 or submit an online enquiry.