Understandably, at the sound of the word “analytics” many small business owners’ eyes may well start glaze over and they quickly find something else, anything else, to do. Business analytics is one of those terms that sounds extremely technical and gives the impression that you probably need a Masters degree to even start to understand […]
It is a common misconception that in order to execute an effective marketing strategy you need to invest a considerable amount of money. Whilst some marketing mediums such as television or radio commercials and print ads can certainly command hefty price tags, there is a multitude of simple and highly effective strategies that small business […]
Effective email marketing for small businesses means getting your information in front of the right people at the right time. Nowadays, email marketing is an essential aspect of any small business digital marketing strategy, and if done correctly can help build relationships with clients and prospects, gather important data and boost marketing ROI. Additionally, email […]
Whether your company is new to Instagram or you have been using it for a while; it can be difficult to continuously generate appealing content for your target audience. The key things that help boost Instagram engagement are images, videos, catchy headlines, hashtags and frequent posts. This article is a checkpoint to help you create […]
Live video is the process of broadcasting real-time footage or a video feed to an audience online. Businesses are using live video to produce valuable and interesting content for their online audience. It is an opportunity for businesses to reach larger audiences, generate leads and turn them into conversions.
Unfortunately, sometimes things don’t go as you hope and a customer may have a negative experience with your business. Now whilst it has always been important to deal with customer complaints effectively, with the growth of social media, it is even more important you act quickly and effectively to minimise the impact of negative feedback […]
With 300 hours of video being uploaded every minute on YouTube and one third of online activity consisting of watching videos, video marketing is a strategy that isn’t showing signs of slowing down. If you want to continue to be competitive in your industry, take note of these ways video marketing will change in the […]
Whether you’ve been in business for a day, a month a decade or you are still yet to make the big leap, conducting a SWOT analysis is a great way to identify strategies to improve your marketing plan. This type of analysis is divided into four sections – Strengths, Weaknesses, Opportunities and Threats, and is […]
Content marketing is one of the most effective ways to market your services, although it requires a lot of investment before you will see meaningful results. Unfortunately there are many ways you can easily kill your content marketing campaigns, which can lead to disappointing results. Take a look at these common content marketing mistakes to […]
As a marketer’s role has dramatically changed in the online space over the years, there are many new apps to help you keep on top of your brand and simplify your marketing efforts. Here are 9 apps every marketing professional should download.
