How Video Marketing will Change in 2017

With 300 hours of video being uploaded every minute on YouTube and one third of online activity consisting of watching videos, video marketing is a strategy that isn’t showing signs of slowing down. If you want to continue to be competitive in your industry, take note of these ways video marketing will change in the following year.

Rise of Live Video Streaming
With the adoption of live streaming on Instagram and Facebook and the success of Snapchat and other video sharing applications such as Periscope, YouNow and Vine, the ease of sharing live streams has skyrocketed. Real-time streaming is a whole new way of interacting your audience and gives you the opportunity to create richer communication experiences with your target market. Viewers are able to communicate with brands in real-time who can benefit from the increased content generation. Instead of pre-recording and editing videos with precision, live video broadcasts are predicted to rise in popularity due to the ease of creation and quality of engagement with audiences.

Growth of In-House Video Production
We may see an increase in video content produced within the company rather than outsourcing projects as video continues to play an important role in the buying cycle. As viewer’s attention spans are short, they react better to quick, straight to the point videos that are created by relatable people. Technology is making it easier to produce video content in-house, which allows for better control throughout the process while decreasing costs of video production resources.

Increased in Personalised Videos
Channels may slowly become segmented to target specific audiences and appeal to a narrower range of demographics with individual topics. We are bound to see more companies personalising videos and opting for targeted video messages in campaigns as they strive to adapt to the saturated online market. We may see increased marketing budgets to cater to specific niche markets as quality video content becomes an essential component of digital marketing strategies.

If you want your business to succeed, video marketing should be a core element in your digital marketing strategy and social media approach. We hope this advice will help you stay on top of your video marketing strategies and grow your small business. If you need some advice on video marketing, give the team at Clarity Marketing and Communication a call on 1300 060 204 or submit an online enquiry.