If you use almost any kind of social media no doubt you would have noticed that hashtags are now very much a staple inclusion in social media platforms and posts. But how much do you really know or understand about what hashtags actually are, what purpose they serve and why it is so important to […]
There is not much offered for free these days, and when we find a golden duck egg it is not uncommon to be weary of the nil price tag. But, Google Analytics is a welcoming exception to the rule.
Social Media has changed the entire online atmosphere! We can no longer publish anything without interacting with our audience. New age social media requires individuals, groups and companies to have a defined online footprint to be able to bring their product, service or even personality to life through the power of story telling. Becoming a […]
It can be a difficult journey beginning to create strategies to gain likes and followers. But, let me tell you it is definitely a worthwhile journey. One thing many businesses focus on is the amount of followers or likes they receive. Though this is a good goal, small businesses need to shift their focus on […]
Social media is a powerful marketing tool to help drive business, but without an effective social media strategy you may just be throwing money down the drain. To benefit from social media, you need a clear plan that sets out your objectives and clearly defines how you will achieve your business goals through the platforms […]
Social proof is a term created by psychologists that encompasses how much, as a society, we rely on feedback and actions of others to help make decisions. For marketing, it is a tactic that eases the minds of worried customers with the use of testimonials, likes, shares and comments. Read ahead to find out why […]
Content marketing is a valuable online strategy that many businesses are taking advantage of to boost audience engagement. Content marketing is the creation and distribution of valuable content for a targeted audience online. You can create blogs, videos and social media posts to engage with your target audience. Below are 4 tips to assist you […]
We are exposed to an endless number of headlines every day whilst scanning through our favourite social media apps, making it difficult for any headline to cut through. This makes it crucial to get your headlines right to compete for your target audience’s attention. Follow our 4 tips to discover how your headlines can stand […]
Everyone knows about the world’s best video sharing website. But, do you know how to use it for your marketing benefits? Assuming you already have a website and other social media platforms as part of your digital marketing strategy. Building a strong presence on YouTube is the next step for your business.
With 300 hours of video being uploaded every minute on YouTube and one third of online activity consisting of watching videos, video marketing is a strategy that isn’t showing signs of slowing down. If you want to continue to be competitive in your industry, take note of these ways video marketing will change in the […]
