4 Social Media Headline Tips

We are exposed to an endless number of headlines every day whilst scanning through our favourite social media apps, making it difficult for any headline to cut through. This makes it crucial to get your headlines right to compete for your target audience’s attention. Follow our 4 tips to discover how your headlines can stand out from the rest and increase your click through rate.

  1. Word Count

Research has found that for most popular social media platforms, the perfect length for a headline is 6 words. Studies have discovered 8 out of 10 people will read the headline of 6 words, while 2 out of 10 will read the article. Additionally the meta description should be 65 characters as most people only remember the first and last three words of a sentence. So, less words means less to read creating a higher chance of retention..

  1. Ask a question

A great way to grab a reader’s attention is to ask a question. Getting readers to think about themselves in relation to your topic will grab their attention, build rapport and definitely make them think.

  1. Use numbers

Creating a headline with numbers gives readers the immediate impressions that the article will be easy to read as it is structured and well organised. It also suggests that it is authoritative, researched and can be trusted.

  1. Negative Words

Use negative words and adjectives to increase your click through rate. Negative words have a strong impact as they often play on our insecurities and fears. Headlines including ‘no’, ‘stop’ and ‘without’ have the greatest response on social media.

Let us help you create compelling social media headlines that are worth reading. Here at Clarity Marketing and Communication, we can develop a digital marketing plan for your business to achieve its goals. To learn more, contact our experienced marketers on 1300 060 204 or submit an online enquiry.