6 Ways Online Marketing will Evolve in 2016

As marketing has become more about tailoring personalised messages towards specific audiences and creating engaging content, the competition online has become fierce. This year businesses should prepare to make changes in their marketing strategies and leave any unsuccessful tactics behind. Here are some online marketing trends to watch out for in 2016.

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How to Maximise your Mobile Marketing Strategy

Considering the large increase in the percentage of mobile users over the past 4 years, the mobile community holds many new opportunities for marketers. According to Marketing Land, 80% of internet users use smartphones to search the web. Smart devices are no doubt an integral part of our day-to-day lives therefore your marketing strategy needs […]

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