Does your website have a high bounce rate? There is no exact method to increasing visitor time on your website, it is different for each type of business but following these basic tips can help improve your website engagement.
- Deliver a better user experience
Increasing the usability of your website is one of the first things to improve on in order to increase user interaction. Website visitors are generally impatient and will find it frustrating if images take too long to load, the navigation bar is confusing or they can’t find the contact page easily. Provide clear headings on each page so visitors can see where they are, adopt a minimalist design and have a simple and well-structured menu to make your website easy to navigate.
- Enable comments on your blog
Improve user experience by providing a space for readers to comment on your blog, connect with other readers and voice their opinions about the topics. If you are writing about your target audience’s main interests they are sure to have something to add which provides another opportunity to build a relationship with them.
- Invest in a live chat function
Depending on the type of website you have, live chat features are effective as they can grab your visitor’s attention before they leave your site and quickly solve their problems. This option can help to increase sales, acquire new customers and provide your business with user information such as location and behaviour. Many live chat functions for websites offer a feedback option to which you can use to help improve the usability of your website.
- Offer a subscription option
In order to extend your relationship with a visitor and drive them to back to your website, provide a clear subscription option allowing customers to subscribe to your blog or newsletter. This will continue communication with them, build a stronger relationship and hopefully turn them into a customer.
- Review your analytics data
Learn from data you collect about your website and use this to improve. Use Google Analytics to find your most viewed pages and posts and compare them to your least engaging. Data about your top exit pages, landing pages with the highest bounce rates and least viewed pages is the most valuable in helping you improve your website.
If you need any help with increasing engagement on your website or developing a strategic marketing plan to reach your target audience, please don’t hesitate to contact Clarity Marketing and Communication on 1300 060 204 or submit an online enquiry.