Why you should use multiple Social Media Platforms

Social media platforms frequently release updates and companies adapt to their new features as they identify new opportunities to reach their desired target audience. Social networking has proven to be an effective marketing tool and here’s why you should take advantage of using multiple platforms and their features.

Increased Reach of a Varied Audience
Using multiple platforms can help your business to reach a varied base of audiences and take advantage of each network’s features. Target market segments are naturally present on different platforms and use them for different reasons. Individuals may use Facebook to keep in touch with friends and family, post work related information on LinkedIn and discover new places on Instagram.

Increased Search Engine Ranking
Your social media content can help to increase your chances of appearing on search engines as many platforms such as Google+ and Facebook have high page ranks. Use social media to promote your content as the more engaging content you have online, the better your website will rank. Social sharing may contribute to your brand’s authority and credibility where Google can favour your domain. Social media channels are also frequently used as search engines too, another reason to be active on multiple networks.

Further Customer Service Support
Social media platforms can benefit businesses by providing an additional channel for customer support and is essential for building brand relationships. If your business is present on multiple networks it is easier for you to keep track of what is being said about your business and respond accordingly and in real-time.

Ability to use a variety of media
As people’s use of social media evolves, so should your brand by adopting additional platforms to take advantage of each network’s features. Use multiple forms of media such as infographics, videos, blogs or imagery to demonstrate your businesses expertise and attract new audiences.

The key to social media is to harness the power of each individual platform and engage your audience with varied forms of content. If you need help with any aspect of social media marketing, give Clarity Marketing & Communication a call on 1300 060 204 or submit an online enquiry.