Finding new innovative ways to reach your target audience on multiple mediums is essential in any marketing strategy. If you’re trying out videos as a marketing tool, it is important that you create a strategic video marketing plan to help your videos stand out on social media. Read on to find out how to make your video marketing activities a success.
- Short Form Videos
With the popularity of micro-video sharing apps, social media has reduced consumer’s attention spans. A shorter video is ideal for sharing on social media sites and more likely to receive more engagement. Your video should be a quick overview of the message you are trying to convey as viewers will lose interest after a short amount of time. In less than thirty seconds your audience should be able to get the information they need about your business in a visually appealing video.
Just as your social media accounts and blog have a schedule, so should your video marketing plan. A great idea is to share a series of shorter campaign videos instead of one long video. Determine the content of your videos then set up a schedule you can post over the course of several weeks, keeping your brand fresh in customer’s minds.
One way to connect with your audience and keep them interested in your content is to educate them with tutorials and tips regarding your industry. This will establish your business as an expert in your field and show viewers that you can solve their problem. Offering expert tips and advice will keep your audience coming back for more.
- Call to Action
Don’t make the mistake of creating a great video without a call to action. Your audience could enjoy your video but will not know what to do next. Show a clear and simple call to action during or at the end of your video including your business contact details and website.
After you make sure your video content is effective, the last step is search engine optimisation. Ensure your video’s title and description contains the primary keyword you wish to rank for. Your description should be a clear and precise summary of what the video is about as this will show in a search result page and entice the reader to view it.
There are so many benefits for a business using videos as part of their marketing strategy. Videos can help increase brand awareness, help customers with purchase decisions and build a stronger relationship with your customers. If you need help with any aspect of your marketing strategy, please call Clarity Marketing on 1300 060 204 or submit an online enquiry.