The Power of Video

According to a Duct Tape survey, 96% of respondents said that they find a video helpful when making a purchase decision, while 73% said that they were more likely to purchase a product after watching a marketing video. This is a pretty convincing reason to invest in video marketing! Read on to find out how to make your video’s a success.

The types of videos most consumers watch are instructional videos, product and services videos and humorous videos. So you should consider posting instructional videos, ideally on how to use your products. For example, a make-up company could post a video on how to best apply foundation. You could also try adding humor into your videos if it suits the industry you’re in. If your videos are too boring people will lose interest and this could have a negative effect on your company’s image.

People consider a company to be more trustworthy if they post videos. What will make them trust you even more is if the CEO or Director of the company is in the video, either giving advice or stating the company’s values. This will also help to engage your customers and build a relationship.

Be sure to keep your videos short and sweet. A good rule of thumb is to keep your video to less than 5 minutes from start to finish. Most people are watching these videos on smart phones while on the go and will lose interest if the video is too long.
If you sell products rather than services, consider having a product video that can be viewed when people are purchasing your products online. A great example is a clothes store, which have a video of a model wearing a particular piece of clothing in a video. The model would walk around, sit down, stand up, so that the consumer can see what it looks like in action! Another industry where this could be extremely helpful is the electronics industry. A video could demonstrate how to use a new gadget and help people who may not be technically savvy to understand what the product is used for and how to get the most out of the product.

There are so many benefits for a business using videos as part of the marketing strategy. Videos can help increase brand awareness, help customers with purchase decisions and build a stronger connection to your customers.
If you need help with any aspect of your marketing strategy, please call Clarity Marketing on 1300 060 204 or submit an online enquiry.