There are many ways to market a business, but each business is different, and different sized businesses require different marketing techniques. If you want to keep up to speed with the latest marketing techniques for small businesses, read our quick guide below.
Email marketing is a tried and true marketing tactic, but the problem now is that people use email for everything and you need to be able to cut through the inbox clutter to get your email gets opened and actioned. First you must test your email content. Use different subject lines and call to actions, and measure what works best. AB testing is a great way to do this. Many people read their emails on the go on their mobile phone or tablet, so make sure your emails are mobile friendly. In your email, spell out how your business product or service can help the reader. Also consider personalizing the email and sorting your database into groups so that you can tailor the content to your readers interests and preferences.
Social media is important to every business, it can be a little daunting, but all of your customers are on social media and it’s a great opportunity for your small business. Not only do you offer more points of contact for your customers, but it creates a closer relationship between you and your customers. Start with a social media plan; decide what you will post and on what days. Make sure you only give access to the people who need it, and have someone ready all the time to answer any customer questions asked on social media. Because everyone is on social media, it is a faced paced environment and you must answer queries swiftly or you could be the recipient of negative feedback.
It is important to convert leads to new customers and to know which leads are the right ones to focus on. What you need to do first it define the perfect lead and hone in on your target. Bring to attention what your target audience has problems with, what their interests are, what their role in the buying process is etc. This makes it easier for you to define your target audience, and which people your sales team should be focused on. Invest in a CRM system so that anyone in your business can update details and keep the information up to date.
Hopefully these marketing tactics will help you and your small business to stay on top of your marketing. If you need any help with your business or marketing plan, please contact Clarity on 1300 050 204 or submit an online enquiry.