3 Reasons why you Need WordPress for your Small Business

WordPress is traditionally used for blogs, but it is also a great tool to use to build a fully customizable website. WordPress is great for small businesses. Anyone can use it, which means that you or someone in your business will be able to make most changes without having to hassle a professional web designer over every single change.

You Can Do It!
WordPress is easy to use, even if you don’t know how to code . WordPres text editors have a ‘WYSIWYG’ which means What You See Is What You Get. This makes it extremely easy to use and includes familiar text editing buttons such as Bold, Italics and Underline, bullets and numbering. The way the text looks in the editor, is exactly how it will look when published to your WordPress site.

A plug-in is a software component that adds a specific feature to the existing software (WordPress). There is a plug-in for just about everything. You can get a plug-in to create forms to capture contact information of potential clients, to help with your SEO, to link your blog to social media, to install social media buttons on your website, add shopping carts and image galleries just to name a few. Most of these plug-ins can be installed and activated by you, but some may need the help of a professional to ensure that it is running smoothly.

In WordPress, a theme refers to the layout and design of your website. What you can do is purchase a theme or template, and install it into WordPress, and completely change the look and feel of your website while keeping all your content. This makes it so easy to keep your website modern and fresh. This also speeds up the development time when making a new website, because the web developer doesn’t need to waste time creating and coding a complete new theme, you can select a theme, knowing what it will look like before you purchase it, and give it to your web designer to upload and create!

WordPress is perfect for small businesses because it’s easy to install, cost effective, you can change almost everything and it’s easy to use and update.

If you need help with using or converting to WordPress, give Clarity Marketing a call on 1300 060 204 or submit an online enquiry.


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