Online marketing is becoming more and more popular every day. What this means is that many proven offline methods are being forgotten. If you want to give your business a marketing boost this year, try some of these offline marketing tactics that won’t break the budget.
- Drop business cards – This seems obvious, but every small business needs business cards. Don’t just use them when you first meet people, get creative and drop them everywhere! You could leave your business card with your tip at a restaurant, pin it on a public bulletin board, go to the local library and place them in books relative to your business, and if you see a contest asking for business cards, always drop one in.
- Take pictures and videos of everything – Although social media is an online tool, many people forget that social media campaigns can be boosted by offline activities. Take photos of company events, daily activities, and remember to take video too, then post these online on your social media profiles. These photos and videos from the offline world show the personality of your company and employees, and will increase online engagement. According to Kissmetrics, Facebook posts with photos receive 84% more clicks and twice as many likes as posts with text only.
- Use gift certificates – See what charities are holding raffles or what competitions are being held in your community, and give gift certificates for your products or services as prizes. This not only gets exposure for your business, but also shows your commitment to your community. Your business may even be listed in publications, on the organizations website, or be announced to a room full of sponsors when announcing the prize.
- Speak at events – Professional events are a great way to meet new people and share your ideas. These events are even more beneficial for you if you speak at them. Find a local even related to your industry, decide on useful topic, and volunteer to speak. You will be able to demonstrate your expertise in your field and increase brand awareness.
All of these offline marketing tactics have been proven time and time again, so don’t miss out on potential opportunities by forgetting about them! You don’t have to use all of these tactics but if you utilise just one, you will be helping your business.
If you need advice on offline or online marketing strategies, give Clarity Marketing a call on 1300 060 204 or submit an online enquiry.