How to Plan a Successful Christmas Marketing Campaign

Christmas is creeping up on us and it’s time to start thinking about how you are going to adapt your business marketing campaign for the holiday season. As Christmas is a time where people are willing to spend big, it is important to maximise your opportunities and create Christmas marketing campaigns that meet the needs of your customers. Put your Christmas marketing plans into action with these helpful suggestions.

Start Planning Early
Similar to Christmas shopping, don’t wait until the last minute to plan your marketing efforts or you could risk going over budget. Making decisions early on allows you to test your campaigns, reach as many potential customers as possible and get ahead of your competitors. Create a marketing schedule including every element of your campaign, whether it is a YouTube video series, a Christmas end of year event, a VIP sale or a free gift-wrapping service. Remember you will not only need to market to the customer who will use your product or service but also to the purchaser of the gift.

Update your Marketing Collateral
Show your clients you are ready for the Christmas season by designing a Christmas brand image. Christmas is a great time to give your branding a festive touch to show you are prepared for the holiday season. Update everything from your email signature to your Facebook page cover photo, with your new Christmas themed logo. Whether you are a retailer or service based business, it is all about creating a seasonal buzz around your brand to match your holiday promotions.

Treat your Customers
Christmas is the perfect time to show your best customers how much they mean to you. Make your clients feel extra special during the festive season by offering them a freebie or a small gift with purchase to thank them for their support and encourage them to come back next year.

We hope these helpful tips will have you on your way to effectively marketing your business at Christmas. Here at Clarity Marketing and Communication we tailor your marketing strategy to suit you and your business’ needs. We are here with you every step of the way so give us a call on 1300 060 204 or submit an online enquiry.