New Year’s resolutions don’t always have to be for your personal life, you should also think about making some marketing resolutions for your small business. If you want to succeed in 2016 it is important to set business goals and create strategies for how you are going to achieve them. Here are five goals you should consider to help you improve your marketing in the New Year.
- Focus on Customers
Marketing is not only about attracting new customers, keeping customers loyal is most valuable. Strive to grow loyal customers who will tell others about your business and increase word-of-mouth marketing. Focus on personalisation and relevance to build relationships and keep customers engaged with your brand.
- Drive Awareness and Engagement
If your business has a blog, try and create an audience on relevant social media accounts so you can promote your content on these channels and drive traffic to your website. Fine tune your content marketing to fuel engagement with your brand.
- Adjust your Social Media strategies
Analyse your metrics and set up some goals for your social media accounts for this year. Create a list of tasks that will need to be completed in order to achieve these goals. Ensure you polish your most valuable platforms before jumping onto any new channels that may arise in the New Year.
- Try Video Marketing (if you haven’t already)
In a new year with a new budget, it is time to take a fresh approach to marketing and start something new. Last year, video marketing took off and many marketers embraced video as a primary content tool. If you are late to jump on the band wagon, longer videos are ideal for education purposes while short videos are great for engaging customers.
- Analyse your results
The start of the year is a great time to revise your results from the past year to determine which areas of your business need improving. Identify what could have been accomplished better, which tactics your team struggled with the most and work on strategies to improve this year.
We hope these New Year’s resolutions inspire you to improve your marketing in 2016. If you need assistance with your marketing strategy this year, Clarity Marketing and Communication can help. With years of experience in all areas of marketing communication Clarity will work with you to help you achieve your business goals with maximum impact. Contact us on 1300 060 204 or submit an online enquiry.