Content Marketing: 5 Things to Avoid in your Campaign

Content marketing is one of the most effective ways to market your services, although it requires a lot of investment before you will see meaningful results. Unfortunately there are many ways you can easily kill your content marketing campaigns, which can lead to disappointing results. Take a look at these common content marketing mistakes to avoid so you can get start reaping the benefits of online marketing.

  1. Quantity Over Quality
    Don’t stress over the length of your content, you may get the traffic you want with a longer piece however if it does not resonate with your audience, your readers won’t return. As readers tend to have short attention spans, you must reel them in with compelling content.
  1. Abandoning your Schedule
    If you haven’t updated your blog in a while, people may think your business is declining so it is important to be consistent. When you produce regular content you can help to heighten your visibility through SEO and increase traffic to your website.
  1. Ignoring Feedback
    Dealing with negative comments on blog posts or social media is always tricky and must not be ignored. Act as the voice of your company and acknowledge the complaint, apologise and offer a solution. Don’t ignore or delete comments and try to take the conversation offline as soon as you can.
  1. Selling instead of Teaching
    Too many businesses fail to engage with their audience and post too many brand mentions. Content marketing is not always about what you sell, try not to solely use your blog or social media platforms as a selling tool.
  1. Not taking advantage of Analytics
    Keeping up to date with the results of your campaigns will help you to improve and fine-tune your future content as you are learning what your readers best engage in.

The main thing to remember when writing content is to take a walk in your readers’ shoes. Ask yourself if the content is valuable, if it is helpful and if you would read further posts. If you need help creating great content for your website, blog or social media, give the experienced marketers at Clarity Marketing a call on 1300 060 204 or submit an online enquiry.