5 Ways to Measure your Website’s User Experience

Is your website getting a lot of traffic but not a lot of enquiries and transactions? Or maybe your bounce rates are high while your conversion rates are low. You could have great content and call-to-actions but you have created a website that works for you and not your target audience. Use these tips to measure and elevate the user experience on your website.

  1. Pay attention to your most common enquiries
    Collect information from your customer service department as it is highly likely that if your website has a low user experience, your customers will be giving feedback. Track what questions you are getting from potential customers so you can see what areas they are having trouble in.
  1. Check your Website Load Speed
    You can measure this with Google’s page speed insights tool to show you which pages need improvement as many users get frustrated when they have to wait for a page to load. The most common problem for a slow load speed is images that need to be compressed.
  1. Measure Online vs. In Store/Office Visits
    Customers could find your website too difficult to navigate and prefer to visit in store. If the aim of your website is to decrease the workload of in-store staff and other channels, it must be designed to allow people to find what they are looking for as swiftly as possible.
  1. Measure Navigation vs. Search
    Look at how your users move around your website. Navigation tools compared to search bar tools will show you which pages are user friendly.
  1. Track Goal Conversions
    It is all well and good to have high traffic, but how many users are actually making it all the way through the checkout/conversion process?

Working with a professional marketing company can ensure you improve your website’s user experience in a timely and cost effective manner. Here at Clarity Marketing and Communications we have the resources and knowledge to help you with all of your web design and development needs. For further information or for assistance in any of the above website issues, please don’t hesitate to contact us on 1300 060 204 or submit an online enquiry.