How to Write Successful Instagram Captions

Many may think Instagram is all about the visuals, but to push engagement to another level, add context with your caption. A great Instagram caption to accompany your image should be attention grabbing, simple and include the perfect hashtags. Add a voice to your brand with these tips for writing successful Instagram captions.

Use Strategic Wording
Instagram cuts off your caption after a few lines of text so to convey your message, place the most important words or key points at the beginning and leave your hashtags and mentions to the end, making it more user friendly.

Create a Call-to-action
Call-to-actions don’t have to be used in every post but they will encourage your followers to further interact with your brand, even on other platforms such as your website. Ask your followers to do something after reading your caption instead of just scrolling past, such as direct them to a link, ask them questions or encourage them to tag friends. E.g. ‘Click the link in our bio for more’, ‘Like if you agree’ or ‘Share your story in the comments’.

Use Hashtags effectively
Hashtags can make or break your post. Use them wisely and where they are relevant without going overboard (more than 4), they can sometimes crowd your caption and make it hard to read. On the other hand they help to contextualise your content and help your account gain more exposure. Instagram will show you which hashtags are popular if you type the # symbol followed by the start of a word which can help you find inspiration.

Try Using Emojis
Depending on your target audience, emojis can add personality to your image and catch the eye of your followers with colour.

Instagram is a powerful way to communicate visually with your customers and market your services. Here at Clarity Marketing and Communication, our team of experienced social media marketers can assist you with any social media platforms. We will work with you to determine the most appropriate social media strategy for your business, and the best way for you to reach your customers. For further information, please don’t hesitate to contact us on 1300 060 204 or submit an online enquiry.