Guerrilla marketing is an unconventional, low cost marketing technique with a high impact outcome. This marketing method is commonly used by small business owners and relies on imagination, high energy and unique practices to produce maximum results on a small budget. If you are willing to take a risk, guerrilla marketing can set your business apart from the competition, improve your reputation and increase brand awareness. If you are a small business on a budget, read on for tactics on how to make guerrilla marketing work for your business.
Make it Unexpected
As today’s consumers are bombarded with thousands of advertisements every day, they will no longer effectively respond to regular advertising methods. This is why marketing strategies need to be unexpected and surprising to your target audience.
Make it Memorable
Do something untraditional and that will stand out and grab viewers’ attention. Host a party, sponsor an event or run a contest that is fun and exciting for the participant. Being creative will increase the chance of them remembering the event, as well as your brand. Remember to understand who your customer is and implement something that will appeal to them as an unforgettable experience.
Make it Attractive
Free giveaways will always grab the attention of an audience and are often used in guerrilla marketing campaigns. Give away free promotional materials with your logo to gain attention. Consumers are more likely to tell their friends about your business if they receive a free tangible gift and will share it with others.
Make it Interactive
A creative guerrilla marketing strategy that allows your target audience to become involved in the process brings an entertaining experience which they will transfer towards their impression of your brand. Remember, your ultimate goal is to attract the attention of the media as well as your target audience so use your imagination and be inventive with your strategy.
Guerrilla marketing is ideal for businesses who want to expand their reach on a low budget, however, it is important to analyse whether this creative marketing strategy is right for your business and your target audience. If you need assistance with any aspect of marketing, Clarity Marketing and Communication can help. Give us a call on 1300 060 204 or submit an online enquiry.