Web analytics are a variety of measurement tools which analyse reporting of the data from your website. It aims to improve the understanding and optimization of web usage by providing you with information about website traffic so you can make improvements to your website. Read on if you would like to know the benefits of web analytics and how it can help you to achieve optimum online success.
- Measure web traffic
Receive a rich insight into how many viewers are visiting your website and where they are coming from. You can distinguish which channels are most popular and most profitable for your business by analysing information about which search engines send you the most traffic and which keywords are being used to search your business. If you find that a substantial amount of viewers come from social media platforms, consider investing more effort into social media.
- Track your customer behaviour
Web analytics help you to understand your customer and their needs by tracking their page views. Identify your customers navigation path including how long they stay on each page and which pages they interact with the most and then work to improve your site.
- Identify areas of improvement
Understanding web analytics data will enable you to create a web page most suitable for your target audience. This data will help to identify pages which your customers are exiting your website and correct your problem areas. You are able to identify the gap between what your visitors are doing and what you want them to do.
- Increase sales
Convert more visitors into a purchasing customer with a greater knowledge of market needs. You can identify which designs and page layouts are most effective in achieving your business goals and invest more time in your key business drivers to increase sales.
- Track performance over time
Data enables you to track your performance over time which is ideal for when you are running promotional activities. Web analytics provides insights into your visitor behaviour which enables you to measure responses to your marketing activities and improve in the future.
Although web analytics can seem overwhelming to start with, it can provide very valuable data about the online presence of your business. Here at Clarity Marketing & Communication we have all the resources and knowledge to help you with your marketing needs. If you would like assistance in creating or managing the online presence for your business give us a call on 1300 060 204 or submit an online enquiry.