Your brand’s image is a powerful tool that can leave a positive or negative impression on your target audience and have a large influence on their purchase decisions. Whether your business is a product or service, your brand image should reflect a unique component of your business’ personality. Follow our tips below to revise your brand image, you can then use your promotional activities help to build customer loyalty and in turn, improve your sales.
Assess your Business
Start by reviewing your marketing plan, value proposition and brand identity. Having a thorough understanding of these elements is a vital step in improving your brand image and is crucial for long-term business success. Remember the key components of brand image: purpose, colour, simplicity, symbolism and uniqueness. Assess how your business conveys these elements and pinpoint where you can improve.
Analyse your Target Market
Redefine your target market and assess how you can attract these customers and connect with your audience. Switch to the mindset of your ideal customer and think about what they want in a brand and what could make you stand out to them.
Communicate your Values
Create a brand image that truly reflects your business’ values and will inspire a particular feeling towards your brand. Remember that your logo, website and printed collateral are not the only components that have an impact on your brand, your employers act as brand ambassadors too.
A promising image which is consistent across all marketing tools is critical to building your brand. Often it takes multiple interactions with your brand for a consumer to make a buying decision, and if your marketing efforts are a jumbled mess it can be difficult for your business to build a reputable presence in your market. Increase your customer loyalty by ensuring your brand delivers the same positive experience across every channel and department.
Remember that restructuring your brand image can take a lot of time and effort, but is worth it in the long run to have a positive impact on your marketing strategy and your customer’s purchase decisions. Clarity Marketing & Communications will work with you to develop a strong brand identity. With the proper tools, you will be able to stand out from the competition and enhance your brand’s image. For more information contact us on 1300 060 204 or submit an online enquiry.