Web analytics are an invaluable resource to help you make smarter decisions for your business. Without a way of tracking results, there is no way to evaluate whether your efforts are improving your search engine results. Measure these critical SEO metrics to truly understand the success of your SEO efforts and determine your online growth.
Getting traffic from paid advertising is great, but organic (unpaid) traffic results are much more valuable in the long-term and are a better investment for your business. A high rate will increase your chances of ranking higher on Google, or other search engines, and lead to higher conversions. Low organic traffic is a sign you need to improve your website’s user experience, target keywords and optimise your meta data.
As the primary goal of producing content is conversions, your conversion rate is the most important SEO metric for small business marketers. Keeping track of your conversion rate can help you to reassess and create targeted content and create goals for the future to be sure your content marketing strategy is meeting your expectations.
Referral traffic is visits to your website that came from a source other than a search engine, such as other websites, social media, enewsletters or other marketing efforts. High referral traffic is a strong sign you are meeting your target audience’s needs and it is a valuable indicator of which external sources you should focus on to help you improve your business goals.
Bounce rate refers to the percentage of visitors who navigate to your website and don’t interact after the first page, indicating that visitors aren’t interested in your content. Good content generally has a bounce rate of 50% or less. A high bounce rate means visitors are closing your website or hitting the back button and is a sign you should improve your call-to-actions, optimise your content and analyse what your target audience is looking for.
We hope these helpful tips will have you on your way to successfully improving your SEO strategy for your business. Clarity Marketing & Communication can work with you to optimise your content and ensure your customers find your website. Call us on 1300 060 204 for further information or submit an online enquiry today.