Are you Killing your Website Conversions?

Your website may be filled with poorly designed features which are turning away potential clients, without you even knowing. Here are 6 signs you are killing your website conversions.

  1. Your Website has no direction
    Confusing navigation, too many ads, poor content structure and no clear call-to-actions are all elements that are sure to drive customers away from your website.
  1. Your Communication is only One-way
    Enable blog commenting and incorporate newsletter sign-ups to encourage interaction with potential clients, inspire them to ask questions, make requests and keep them coming back to your website.
  1. You don’t have any Social Media links
    Installing a social media widget onto your website to encourage social sharing can help to increase your brands reach and engagement. Without social sharing options, you are decreasing customer interaction, and missing out on opportunities to build client relationships.
  1. Your website uses too much Jargon
    Think about viewing your website as someone who doesn’t know anything about your products, services and industry. Using too much jargon and buzzwords instead of relatable and personable content can assist in decreasing your website conversions.
  1. There is nowhere to Search
    One aspect of a website that is commonly over looked is a search bar – it can have a huge effect on the usability of your website. Create a helpful and easy to navigate website where readers can quickly search through your content and easily find what they are looking for – this will help to lower your bounce rate.
  1. Credibility is Missing
    Build your brand’s credibility with ‘social proof’ by incorporating client testimonials, videos, case studies and reports to showcase your business’ integrity.

Working with a professional marketing company can ensure you improve your website in a timely and cost effective manner. Here at Clarity Marketing and Communications we have the resources and knowledge to help you with all of your web design and development needs. For further information or for assistance in any of the above website issues, please don’t hesitate to contact us on 1300 060 204 or submit an online enquiry.