Marketing Tips: How to Stay Organised

A major problem for many small business owners is having too much work and not enough time to complete it. The key to managing your marketing projects and increasing productivity involves creating an environment best suited to your work life. Whether you have a campaign deadline approaching or are juggling multiple marketing strategies at once, here are 5 tips for staying organised and creating the best work environment to grow your business.

  1. Avoid Multi-tasking
    The key to becoming a high-performance thinker is doing one thing at a time and allowing yourself to focus completely on one task. Multi-tasking has proven to increase stress and in turn, decrease productivity and reduce the quality of your work.
  1. Create To-Do Lists
    When you are juggling multiple projects at once, prioritising in advance is crucial. Arrange tomorrow’s to-do list before the end of the day to keep your mind focused on things that need to be done and help you feel more organised in the morning, starting your workday right.
  1. Strategically Schedule Appointments
    Work around your strengths and weaknesses. If you know you do your best work first thing in the morning, schedule your meetings and appointments for the afternoon and get into a habit of getting things done early.
  1. Organise your Inbox
    Gaining control of your inbox can significantly boost your productivity. Try using the two-minute rule when you read your email – if you can respond in less than two minutes, take care of it now. Schedule a time in your calendar to take care of longer tasks. Also use the OHIO principle – only handle it once.
  1. Manage your Resources
    Managing your marketing team involves knowing each team member’s strengths, skills, knowledge and experience. Review your team and allocate tasks appropriately so they can effectively work together and perform better to help your projects run smoothly.

Master the concept of working smarter not harder to boost your productivity and make the most of your time at work. If you need help developing a targeted marketing and communications strategy, Clarity Marketing can help. Based on a thorough understanding of your business and an examination of the market your product resides in, we can develop an extensive plan to develop your business. Contact us on 1300 060 204 or submit an online enquiry to find out how we can help you with your marketing needs.