What is Content Marketing?

Content marketing is a marketing technique where content that is relevant and valuable to the target audience is distributed through websites, blogs, newsletters etc. The aim of this is to attract and engage the target audience. This is a great strategy where both your company and the target audience will benefit. If you are delivering ongoing valuable information to the target audience, it is more likely that they will reward you with their loyalty and ultimately their business!

  1. Embrace the Blog – Writing a blog not only allows your customer to gain helpful information about your brand or industry, it is the best way to drive traffic to your website, therefore enhancing your SEO. Make sure you have a weekly, monthly or quarterly blog schedule, and stick to it!
  2. Social Media – Social media is a great way to post and share your content. Try to ensure you are posting interesting and unique content on a regular basis, the more interesting it is to your customers, the more likes and shares you will receive.
  3. Drop the Sales Pitch – If you choose to hard sell or even soft sell your business or products all over your website and blog, people will choose to look elsewhere as they distrust content that is too promotional and they aren’t getting the information they need. By providing relevant and useful information on your blog and website, you will encourage the readers to visit your site more often. This will increase brand recall and most likely lead to your brand being the brand that comes to mind when the customers need to employ your product or services.
  4. Add Videos – Many people connect more strongly to visual rather than written copy. You can target these people by posting video content to your website, blog and social media accounts. It is not as expensive or as hard as people may think. All you need to do is invest in a professional backdrop, lighting and microphone and a decent camera. You can then use various free computer programs to edit and upload wherever you like! Videos also help with your Google search results and YouTube search results. YouTube is the second most popular search engine in the world, full of opportunities!

As it becomes harder and harder for companies to stand out from the crowd, a content marketing strategy becomes increasingly important. Content marketing is a relatively low cost effective way for you to connect with and improve brand recall among potential customers.

Here at Clarity we can help you develop and sustain a content marketing strategy that is right for you. to see more click here.


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