Content marketing is a marketing method of creating and distributing content that is both relevant and valuable to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
It is important that your business makes its content public and readily available for its audience – this can be in the form of blogs, whitepapers, press releases, social media posts, e-books, to videos on sites such as Youtube and Audio content such as podcasts etc.
A common trap that most businesses fall into is sending their target audience information without tailoring it specifically for them – this lowers the engagement level significantly. High quality tailored content will appeal to your audience and evoke a desired action or reaction – usually buying or decision making behaviour.
Writing for the web is sometimes referred to as content copywriting. It is a strategic approach that can assist with gaining higher rankings on search engines and more effective Pay-Per-Click (PPC) campaigns. More specifically, content copywriting aims to engage customers, giving them quick and easy access to information about the products and services they are looking for. This form of copywriting is becoming increasingly important as more and more customers are turning to the internet to decide where to spend their money.
As mentioned, content marketing can help with your company’s search engine rankings – by regularly posting new and relevant content to your business and industry, search engines such as Google will continually rank your website higher. This is known as Search Engine Optimisation or SEO.
Content marketing is a highly preferred method as it has little to no associated costs to create and it builds your company’s credibility as an expert in the industry. However, if you are new to the industry, it takes commitment of your company’s time to build quality content and credibility with readers, but the results in the end far outweigh these initial struggles.
If you are interested in developing your online presence with optimised website content, or need help managing it, please contact our team of experienced copywriters and SEO experts at Clarity Marketing on 1300 060 204 or submit an online enquiry today.