Track your offline marketing campaigns with Google Analytics

Are you aware that if your business places ads in print magazines or newspapers, have a commercial on TV, distribute brochures or pamphlets, present at conferences, have a billboard on the side of the road, or use vehicle wraps and signage, then you are able to measure your offline marketing initiatives with Google Analytics?

In this week’s post, we’re going to look at a few simple methods to track your business’s offline promotions online through Google Analytics and various other strategies.

Custom landing pages

Creating a unique or custom landing page is an effective method to track your offline marketing campaigns. By creating a custom landing page, you can focus on the primary goal of the ad and target it toward your target marketing that would be coming from your offline marketing campaign. For example, if a business that sells personalised Christmas decorations and keepsakes which are great as corporate gifts, an ad can be placed in a marketing and events magazine, with the custom landing page focusing on corporate gifts.

Redirects Domains

Another method used to track offline promotions is by using domains purposely created to redirect visitors to custom landing pages on your main website.

Discount Codes

Custom discount codes are another useful solution to tracking offline marketing campaigns online. Many e-commerce websites employ this method. They use a tailored code tied to a specific offline promotion to track the ROI and performance.

Some tips for when you first start tracking your offline campaigns include:

•  Keep the URL short – this can be done with URL shortening tools and services. These tools are available online and are free to use.
•  Create and maintain a log of the URL and where it was used offline.
•  Always include your business’s contact number or email. Users who visit this custom landing page are from an offline source and may not be comfortable with using the internet. It is best not to isolate potential customers.

For further information on how Clarity Marketing can help your business with creating and tracking your online and offline promotions, please contact the Marketing experts on +61 411 139 881 or submit an online enquiry today.


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