Why small businesses should invest in their website

In these digital days the first point of contact most customers will have with your company is through your website. This is true for any business, no matter what the size. A poorly designed website, or worse, no website at all, can have a negative effect on your brand and sales. Below are 4 important reasons why your company needs to invest in a good website.

1. Build you brand – It is extremely difficult to grow your brand or company name without a great website. It’s 2014; people not only expect you to have a website, but they expect you to have a website that is modern, informative, professional and easy to use. If your website isn’t all of these things, your website will create the impression that your company isn’t up to date, and isn’t worth their time.

2. Open for business 24/7 – Your stores may only be open from 9am – 5pm, but the internet is available 24/7, this means your business can be too. A website allows potential customers to browse your products or services, gain information on your company, contact your company and buy your products 24 hours a day, 7 days a week.

3. Be ahead of your competitors – By allocating a little of your marketing budget to your website, you will be able to hire a professional to assist with Search Engine Optimization (SEO). What this means is that if people search through a search engine (such as Google or Yahoo), your website will be higher up on the list of search results. Your company will be seen before competitors, and most of the time, will be clicked on before others too!

4. Pay Per Click (PPC) Advertising – Spending money on advertising has traditionally been a hit and miss affair. This isn’t the case with PPC Advertising. Through search engines such as Google, you can set up your advertisements to show only when someone has searched for the keywords that are most relevant to your products and services, and then you only pay if they click on your ad. The ability to set daily budgets means that you have complete control. Don’t be scared of PPC Advertising – even the smallest business can promote themselves to a targeted audience and only pay if it gets them a new visitor to their website.

Investing in a great website is important to every business. When it comes to your website, you have to remember that this is a long-term investment and will greatly improve the way people perceive your company and will increase your company’s online presence.

Here at Clarity Marketing & Communications we have the resources and knowledge to help you with all of your web design needs. With the latest design software and a wealth of experience, we can create a wide range of materials for various marketing purposes. See more here!


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