It is well known that most customers seek to find products and services via the web. This being the case, most businesses now realise that their marketing efforts should include some form of online marketing. One of the first strategies that come to mind is Search Engine Optimisation (SEO). Although SEO is a great way to boost your online presence, it can become quite costly, so there are some questions you should ask yourself before investing:
1. How many people in your local area actually look for what you offer online?
The Google Adwords Keyword Tool gives you an approximate figure of the searches for a particular keyword per month. For instance, if you are a Florist in the Sydney area, you could type in ‘florist Sydney’ to view how many people search for those keywords. Obviously the more results the better it will be for you.
2. How well does your site convert visitors to sales?
The amount of traffic on your google ranking won’t mean much unless people are actually buying. The best way to do this is to ensure that you have an appropriate call to action. This could be a call for a quote, a contact number or simply a contact us page. It is important that your call to action (whatever it may be) is on every page of your website.
Even if customers don’t buy straight away, by offering something for free in exchange for their contact info (typically name and e-mail address), you can follow-up and potentially convert this client down the track. That could mean a huge difference to your bottom line.
3. What is the cost of SEO and what is your return?
Many businesses get caught up with increasing their rankings and don’t focus on bringing in a return to cover the costs of these increased rankings.
By creating a short Adwords campaign, you can trial run an SEO campaign and compare the costs to the return.
4. Do you have the time and resources to create additional content for your site?
The web is ruled by content & as such, to add value to your site & to get your rankings right up there, bringing more & more people to your site,you will need to create articles, video’s and any other type of content relevant to your product or service offering. This content will help to position you as an ‘expert’ in your field and encourage prospects to do business with you.
5. Does your site give people a good reason to come back?
The reality is, harsh as it may be, that most people will click onto a site once and most likely never return. That is why it is so important for business owners to have good content, blogs, forums & other community-building features that keeps people coming back.
Having a good understanding of your position to the above questions & keeping a look out for new opportunities to attract new customers will help you decide whether SEO is right for your business & will help ensure it has the best chance at success.
If you’d like assistance in reviewing your website and SEO, or creating an online presence for your business contact us at Clarity Marketing on 0411 139 881 or email dcq@claritymarketing.com.au or by submitting an online enquiry.