How to Improve your Visual Content Strategy

High quality images are essential to your marketing strategy as a reader’s brain is faster at processing images than text. Integrating visual content into your marketing campaigns will capture the attention of your target audience and break through the clutter of other advertising messages. Read on for ways to incorporate visual content into your marketing activities to drive traffic and generate more views, followers and subscribers.

Social Media
The importance of visual content is highlighted through the popularity of photo sharing platforms. Social media platforms such as Facebook, Instagram, YouTube and Pinterest are an effective way to share visual content with your customers and generate more social engagement. Sharing visual content, images and videos on your social media platforms will help to increase your followers and subscribers as viewers will be more inclined to ‘like’, comment and share your content with others.

Ensure you regularly update images on your website with new and relevant visual content. Using high quality images is a worthwhile investment for your website as it establishes credibility for your business and for some potential customers it is often the first point of contact with your company. Using old graphics and images will have a negative effect on your business as your website will look neglected and out of date.

Blog Posts
Large paragraphs of text in your blog may seem boring to your readers and they will quickly lose interest in your content. As visual content makes it easier for your audience to visualize what you are trying to convey, including images or videos supporting your message or using diagrams and graphs will make your content easier to understand.

Email Marketing
Using visual content will increase the chance of subscribers viewing your email for longer, consuming more information about the message you are trying to deliver and will be more likely to click on links directing to your website. Use infographics to turn long paragraphs of content into easy to digest information.

Helpful Tips
Communicating and learning with visuals is always more effective, however you must be aware of a few steps before heading straight into your visual content strategy. Ensure you don’t go overboard with large images as this can extend the download time of your website or emails. Also, as many consumers today view emails and websites through the smaller screens of mobile phones and other smart phone technology, ensure your visuals are optimised for viewing on these devices.

Here at Clarity Marketing & Communication, we have the resources and knowledge to help you with all of your graphic design and online needs. With the latest design software and a wealth of experience, we can create a wide range of materials for various marketing purposes. For more information contact us on 1300 060 204 or submit an online enquiry.


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