Mobile marketing consists of activities designed for mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customisation, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options.
Mobile ads can help consumers connect with all types of businesses. Some mobile marketing strategies include;
QR codes: QR codes are scanned by users, who are then taken to a specific webpage that the QR code is linked to. QR codes are often aligned with mobile gaming and have a mysterious element about them, as users who scan the codes don’t always know exactly where it will lead them. For more on QR codes, please click here.
Location-based marketing: Location-based mobile ads are ads that appear on mobile devices based upon a user’s location relative to a specific area or business. For example, some advertisers may only want their mobile ads to appear when users are within a 1-kilometer radius of their business.
Businesses such as restaurants and bars tend to utilise this strategy in their mobile marketing to attract customers in the area to come to their business.
Mobile search ads: These are basic Google search ads built for mobile, often featuring extra add-on extensions like click-to-call or map. Research shows that adding the click-to-call can also boost the effectiveness of your ad, whether it is because users feel more confident in your business or because of the larger ad size due to the call button inclusion.
New research from Google shows that 70% of mobile searchers call a business directly from search results when given the option.
Mobile image ads: Image-based ads designed to appear on mobile devices. These ads appear on the display network as opposed to the search network.
Location-based marketing and mobile search ads are particularly useful strategies. Take for example a locksmith only advertising within a 5 kilometer radius and his ad also includes a click-to-call extension – the searcher sees that the locksmith is close by and with the call feature, just clicks on the call button resulting in a conversion. Eliminating lengthy and unnecessary steps for the searcher to reach the advertiser resulted in the conversion.
Utilising a mobile strategy, combined with other marketing initiatives for your business can potentially increase traffic to your website or physical store, drive up sales or increased customer enquiries.
Here at Clarity Marketing & Communications we specialise in the implementation of a range of online marketing initiatives. We will work with you to understand your business, and to find the most effective ways to reach your customers using digital tools. For further information on what Clarity has to offer your business contact the marketing experts on +61 411 139 881 or submit an online enquiry today.