How to Optimise your Facebook Posts

Social business pages are crucial for companies to market themselves and reach a large amount of people to extend brand awareness. Improving your Facebook posts can make a huge impact on the performance of your page and how many fans engage with your brand. Here’s how to get the most out of your Facebook posts and improve your social media content.

  1. Post Appropriately Sized Images
    As Facebook posts including images spark better results than text-only updates, posting the correct sized image will go a long way. For images to be optimally displayed and not cropped or distorted when posting, when uploading a single image use a square image of 504 x 504 pixels. When uploading multiple images for one post, ensure the main image is at least 504 pixels and other images 251 pixels.
  2. Share Links the Right Way
    On Facebook, there are two ways to share links, you can either upload a picture and include your link in the caption, or paste a link into your Facebook post and let it automatically generate a link-format with an image and description. Use the second option for optimal Facebook performance, as it will include a short snippet about your shared page, encouraging users to click on the link.
  3. Include a Call to Action
    As Facebook users scroll quickly through their newsfeed, you want to capture their attention by asking them to do something specific. Use a clear and simple call to action in your post while trying to keep promotion posts minimal. Also try including questions in your posts to increase engagement.
  4. Post at an Optimal Time
    The right time to post on Facebook depends on your target audience. Use your knowledge of your target group along with Facebook Audience Insights to gather a better perspective of your fans. To improve your engagement, post your Facebook updates at a time when your audience is most likely to see it. Check out Facebook Insights to see when your fans are online and base your posting schedule accordingly.
  5. Analyse and Improve
    Facebook Insights hold many options for you to analyse and compare your posts. Analyse the success of your content by looking at your reach and engagement insights then track and benchmark your post performance. This information will help you improve your posts in the future.

If you have any questions or would like help with managing your Facebook business page or any other social media account, please contact Clarity Marketing on 1300 060 204 or submit an online enquiry.