A company logo should express the best qualities of a business in a simple and memorable way. With a well-designed logo, customers can easily identify your business and discover how you can help them. Your logo is a visual representation of what your company stands for and for the long-term success of your business, it is critical that you get your logo right by avoiding the following mistakes.
- Too much detail
A great, simple logo will always look more professional and have a greater impact than using too many elements. Complicated symbols will undermine the overall effect – make it clean and functional by focusing on a single symbol that a customer can remember.
- Relying on colour
Using too many colours will make your logo difficult to reproduce and will become expensive when printing on several media. If your logo is stripped of its colour, it should still be effective in representing your business. Your logo should be legible in black and white so it can be faxed, photocopied and used in ads just as effectively in black and white as in colour.
- Using too many fonts
Your font should be readable but not too ordinary. Using too many fonts can result in your logo looking complicated and not communicating your brand’s message.
- Looking too similar to competitors
Your logo needs to stand out from the crowd so your customers can decipher you from your competitors. Avoid copying other successful business logos so your company can illustrate its own unique identity.
- Not making it scalable
A good logo should display well on any surface and in any size. Be sure to create a logo that is easy to reproduce and is legible when enlarged or reduced significantly.
- Too busy
Often company’s make the mistake of creating a logo which tries to communicate too much information and can end up not communicating anything at all. A busy logo can be difficult and expensive to print on media such as stationary, t-shirts or signs and is hard for audiences to decipher.
- Forgetting about your customer
Deign your logo based on your business taste as well as for your audience. Knowing who your audience is and what their likes and dislikes are will help you to create a logo that relates to them. Use a memorable logo with familiar images, shapes and objects to naturally appeal to your audience. If you have a niche or highly targeted audience, an abstract design may be more appropriate.
- Screen clarity
In the digital world, your audience has access to many devices, all which your logo should be clearly visible on. Design your logo to look great on digital screens such as smart phones, tablets and desktops using high resolution and fast loading.
- Using trendy designs
Getting too trendy with your logo may result in your business looking out of date in the long run. Rely on a graphic designer to develop your logo using a relevant style according to your business’ personality and target audience.
If you need assistance with developing a strong corporate identity, Clarity Marketing can help. For more information please call us on 1300 060 204 or submit an online enquiry.