Brand advocates are a business’ most loyal and engaged customers who enjoy your product or service and are willing to actively share their positive experience with your brand. As customers seek peer reviews before making a purchase decision, it is important for a small business to have a group of brand advocates to actively promote […]
Public Relations (PR) is a field of marketing communications which concentrates on developing and maintaining a public image. Smart organisations have initiatives in place to encourage, maintain or restore their image in the public eye. In the past, creating a new PR campaign meant going through the traditional PR channels of newspapers, magazines, TV and […]
