A landing page is any page on a website where traffic is sent, to prompt a certain action or result. This can be your home page, or any other page on your website, such as a competition page. This traffic can be directed to your landing page via an online advertisement, a link in an email or from a blog post.
Good landing pages are crucial to any website as it can gain the trust of your customers and keep them coming back to your site. Making it easier for visitors to make a purchase, sign up to a newsletter or find your contact details, means that the customer will have an uncomplicated experience, increasing the probability that they will return to your site and have positive feelings towards dealing with your company.
Below are 6 easy ways to improve your landing page:
Headings – Make sure you have clear, concise and consistent headings. All of your headings should be simple, direct and should compel the visitor to have a closer look. Including a specific point that is related to the website content will catch a reader’s attention more than a vague heading.
Trust Indicators – Using trust indicators on your landing page increase the credibility of your company. If applicable to you, you could use awards from companies such as Canstar or third party security certification. This can increase the trust that customers have in your business and make them more likely to transact with you.
Strong Call to Action – Make sure the viewer knows exactly what to do next. The call to action should be easy to understand and should stand out from the rest of the page.
Keep it above the fold – The most important information should be situated in the part of the webpage that the viewer can see without having to scroll. If the information the reader is looking for is above the fold, it takes much less effort for the viewer to find the information they are looking for.
Don’t over-do it with links – Try not to have too many links on your landing page leading to other websites. Having too many links can cause the reader to become confused, or get side tracked and lose interest in your website.
Test Test Test – Never stop testing your landing page. Change design and call to actions to see which ones work best for you. Also conduct A/B testing and change copy & images to see what resonates most with the readers.
By applying the above suggestions to your landing page, you can increase customer trust and also the likeliness that the reader will take an interest in your company.
Improving your landing page can make your website more user friendly, leading to more frequent enquiries, e-newsletter sign ups and even more sales.
Here at Clarity Marketing & Communications we specialise in the implementation of a range of online marketing initiatives. We will work with you to understand your business, and to find the most effective ways to reach your customers using digital tools. For further information on what Clarity has to offer your business contact the marketing experts on 1300 060 204 or submit an online enquiry today. – See more at: https://www.claritymarketing.com.au/our-services/online-marketing/website-development