1. It is a great “free” service you are providing for your customers
Blogs are a great way to provide new tips and facts to your clients on a regular basis. By sending regular e-alerts to your clients, your company and the services you provide, are able to stay top of mind – which is great if your clients should need to use your services again.
Also, when customers receive an added extra benefit, even after their matter has finished with your business, customers will know that your value their business.
2. Blogging gives your business a voice and personality
Blogging enables companies to have a voice and project personality into their business (corporate identity). It opens up discussion points with your clients and may prove valuable when researching the market for new ideas and developments, ways to improve service or designs or to create a network of people with common interests.
Customers appreciate honesty – schedule blog posts not just directly from the marketing team but from all levels of the company to truly capture the essence and nature of the business for a more personal touch.
3. Business blogging creates great content for your website
Companies that publish blog posts regularly onto their blogs are constantly updating and producing new quality content to their website. Generally speaking, this leads to higher website traffic as the information is deemed as relevant and fresh with Google.
Additionally, quality content laden with SEO contributes to your overall ranking with Google in their organic search engine rankings (and higher traffic levels).
Blogging allows you to build your brand/business as an expert in the industry or field it operates in. Comment, explain, discuss on new trends or changes in your industry – by consistently providing quality, truthful content to your client base, you build rapport and trust with your clients and readers.
4. Blogging is the foundation for all your social media initiatives
By blogging, you are able to promote and link through to all your social media initiatives such as Facebook, Twitter, Pinterest and LinkedIn. There are multiple platforms to create awareness from and it is just as easy for your readers to share with their own contacts. There are a variety of plugins available that allow your blog post to be more shareable across all social media networks.
5. Blogging helps to expand your business’s reach
You significantly extend your business reach beyond where you’re located physically by blogging online. Internet users are able to access your blog and website 24/7 and leave questions or feedback in the comments section. Queries answered in a timely matter reflects positively upon your business.
To find out more about how great blogging can be for your business or any other Marketing related queries, contact the Online Marketing team from Clarity Marketing on 1300 060 204 or submit an online enquiry today.